With a mission to enable local farmers with the right market linkages, Hesa, India's leading agri-fintech start-up has announced its partnership with OxeCart, India's first region-agnostic virtual auctioning platform that enables stock-like trading for agri produce.
With Hesa's geographical spread and Oxecart's market linkage, this partnership will provide a seamless technology experience with the built-in benefits of last-mile connectivity and also benefit farmers in becoming Hesa's Hesaathi. In addition, through this partnership, Oxecart aims to become the fastest F2B platform by 2025.
Currently, Hesa has connected over 30 lakh rural consumers in 27,000 villages in 28 districts of Andhra Pradesh, Telangana, Karnataka, Maharashtra and over 35000 ‘Hesaathis’. Oxecart has built a highly scalable and easy-to-use technology capable of connecting 140mn farmers to more than 20,000 retailers. It helped farmers earn up to 20 per cent more by increasing the reach of their produce.
Speaking on the partnership, Vamsi Udayagiri, Co-Founder and CEO at Hesa, said, “Hesa has always believed in giving more varied products and services on its rural tech (rural e-commerce) platform. This partnership also allows our partners to excel and grow in their chosen industry/field. Having a user-friendly product and geographical strength will only help in any kind of alliances we forge going forward. We firmly believe in the scope of technology in the agriculture field and aim to impact the lives of farmers through our Hesaathis in a more positive manner through this alliance.”
Speaking on the partnership, Madhu Yaduguri, Co-Founder and CEO at Oxecart, said, “Oxecart has always believed technology is the only vehicle to bridge (the) digital divide in (the) Indian agri sector. Combining our deep tech stack with Hesa’s rural network alleviates the digital divide problem by bringing farmers and their buyers into the digital society in a manner that is economically beneficial to both parties.”