Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB) recorded a strong September performance with tractor sales soaring on the back of festive demand, policy support, and a favourable monsoon.
Domestic sales in September 2025 were at 64,946 units, as against 43,201 units in September 2024, reflecting a 50% year-on-year growth, on account of the benefit of GST reduction to customers and preponement of Navratri to September this year compared to last year’s festive period.
Total tractor sales (Domestic + Exports) during September 2025 were at 66,111 units, as against 44,256 units for the same period last year. Exports for the month stood at 1,165 units.
Company officials attributed the surge to multiple factors, including a recent GST cut on agricultural machinery, which has lifted farmer sentiment, as well as the festive season boost, with Navratri falling in September this year instead of October. Above normal monsoon, positive Kharif crop outlook and higher sowing area, further pushing up sales.
Commenting on the performance, Veejay Nakra, President – Farm Equipment Business, Mahindra & Mahindra Ltd. said, “We have sold 64,946 tractors in the domestic market during September, a growth of 50% over last year. Honourable Prime Minister’s decision on the GST rate cut, has increased offtake in the first 9 days of Navratri which is in the month of September this year compared to October last year. This has been further supported by factors like a positive Kharif outlook, increase in the area sown this season and an above-normal monsoon.”
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Farm Equipment Sector Summary |
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September |
YTD September |
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|
F26 |
F25 |
% Change |
F26 |
F25 |
% Change |
|
|
Domestic |
64,946 |
43,201 |
50% |
2,47,336 |
2,06,236 |
20% |
|
Exports |
1,165 |
1,055 |
10% |
9,689 |
8,613 |
12% |
|
Total |
66,111 |
44,256 |
49% |
2,57,025 |
2,14,849 |
20% |
*Exports include CKD
Mahindra Tractors YTD Sales from April to September 2025 reached 2,57,025 units, up from 2,14,849 units in the same period last year. This represents a 20% increase in total sales.
Meanwhile, exports also grew, with 9,689 tractors shipped versus 8,613 units last year. This marks a 12% rise in international sales during the first six months of FY26.
Industry watchers note that while September’s extraordinary rise has been aided by festive purchases and policy changes, sustaining this momentum through the next quarter will depend on the pace of Rabi sowing and the stability of rural demand.