UPL partners with CH4 Global to launch methane-reducing cattle feed supplement

The new partnership combines UPL’s market reach with CH4 Global’s seaweed-based feed additive, targeting key cattle markets in India, Brazil, Argentina, Uruguay, and Paraguay.

Agricultural solutions provider UPL and CH4 Global to bring methane-reducing feed supplements to cattle in major livestock markets. The collaboration, through which the companies will introduce CH4 Global's Methane Tamer—a seaweed-based feed additive shown to cut cattle methane emissions by up to 90 percent—will target India, Brazil, Argentina, Uruguay, and Paraguay. These countries collectively account for over 40% of the world’s cattle, positioning the partnership to make a substantial impact on global greenhouse gas reduction efforts.

Methane Tamer, CH4 Global’s flagship product innovation, is a cattle feed supplement made from whole Asparagopsis seaweed. Studies show it can reduce enteric methane emissions from cattle by up to 90% when used as recommended. Enteric methane is a major contributor to global greenhouse gas emissions. The supplement will be integrated into UPL’s existing feed formulations, utilizing their market expertise, customer relationships, and distribution networks in targeted regions.

UPL Chairman and Group CEO Jai Shroff highlighted the partnership as a key initiative for reducing agricultural methane emissions. “Our OpenAg purpose places collaboration at the heart of progress, and through this partnership, we aim to mark an important step in showing how agriculture can deliver on overall efforts to reduce greenhouse gasses," Shroff said. He emphasized that this collaboration provides a scalable model for sustainable livestock practices that can be expanded globally.

Steve Meller, President and CEO of CH4 Global, said: “We are thrilled to join forces with a market leader like UPL to accelerate the global adoption of Methane Tamer. UPL’s vast footprint across the key markets and its trusted relationships with farmers make them an ideal partner as we scale up to meet the massive need for enteric methane reduction solutions.”

This initiative marks a notable advancement in the efforts to reduce greenhouse gas emissions from livestock, offering a solution for the agricultural sector's environmental challenges.