Crystal Crop Protection has come up with the rollout of its “2026 Fodder Initiative”, targeting four major fodder-growing regions - Haryana, Punjab, Western Uttar Pradesh and Rajasthan. These states account for a significant share of fodder cultivation, including crops such as sorghum (jowar), maize, bajra, berseem and lucerne.
At the centre of this initiative is “Dairy Green”, the company’s flagship single-cut green fodder hybrid designed specifically for high-yielding dairy cattle. Developed through advanced plant breeding, the hybrid offers high biomass yield, superior crude protein content and enhanced palatability, making it increasingly popular among dairy farmers.
Building on this, the company has announced a comprehensive range of next-generation fodder seeds for Kharif 2026. The portfolio includes “SX17”, a high-yielding sorghum-Sudan hybrid with strong regrowth; “SX17 Super”, featuring improved drought tolerance and higher biomass; “SX21”, suited for late-maturing, large-volume harvests; and “Star”, an early-maturing dual-purpose sorghum variety for both green and grain fodder use.
Satyender Singh, CEO - Seeds at Crystal Crop Protection, said the livestock sector is at a critical juncture where fodder quality is becoming as important as milk productivity. He noted that “Dairy Green” delivers higher nutrition per acre, helping farmers increase milk yields while lowering feed costs.
The initiative aligns with the government’s National Livestock Mission, focusing on improving fodder productivity, enhancing feed quality and reducing dependence on grazing.
With rising awareness among dairy farmers about the link between green fodder and milk output, the company expects strong demand for scientifically developed fodder seeds. Its field teams are also working closely with farmer groups and FPOs to drive adoption at the grassroots level.