Mumbai
nurture.farm, a digital platform for growers, farming communities and food systems, is scaling and expanding its global reach as part of the OpenAg™ network. The OpenAg™ network was conceived by UPL Ltd, a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $5 billion.
The nurture.farm platform fosters resilient farmers, making agriculture simple, profitable and sustainable for generations to come through technology-led solutions covering every step of the farming life cycle. It will operate as an open platform in the supply of products, innovation and mechanization.
According to Dhruv Sawhney, COO and Business Head of nurture.farm, “The impact of nurture.farm on farming communities represents significant progress in advancing our mission to reimagine sustainability for agriculture across the world and help farmers secure a brighter future. Our digital platform is helping farming communities that are facing a number of competing external risks and challenges, including variable weather patterns, financial insecurity, and lack of access to information and mechanization. We are democratizing technology, creating a shared infrastructure and uniting farmers and buyers under a global community committed to driving sustainability. We look forward to taking our revolutionary platform to new markets, as we endeavour to change the game for farmers and make food systems more sustainable.”
Carlos Pellicer, COO, UPL Ltd, has welcomed the platform to its fold. Says he, “We are pleased to welcome nurture.farm to the OpenAg™️ network and excited for the role they will play in our mission to unlock opportunities for farmers, food security and sustainable agriculture worldwide. By increasing accessibility to the solutions, technologies, and services that growers need to thrive, nurture.farm is creating a truly customer-centric ecosystem that delivers on the promise of shared prosperity and feeds sustainable growth for all.”
nurture.farm has developed a comprehensive ecosystem of integrated solutions to increase accessibility, connectivity and resilience, and secure sustainable outcomes. The key solutions include :(i) supporting farmers at every step of the farming life cycle; (ii) enabling retailers and farmers to purchase authentic and high-quality agricultural input products; (iii) connecting farmers and buyers; and (iv) driving sustainable agriculture globally through regenerative practices and rewarding farmers for adopting them.
Launched in early 2020, nurture.farm has since grown both in scale and impact, now supporting over 1 million farmers and 50,000 retailers on its digital platform, with over 2.5 million acres of farmland serviced. The platform has been well received by users across India, and several promising pilot projects are underway in other key markets including the US, South Africa, Brazil and Australia.
Jai Shroff, Global CEO of UPL Ltd, says, “nurture. farm is one of the most exciting initiatives within the OpenAg™ network, unlocking opportunities for farmers and food systems worldwide, delivering shared prosperity for our growers and their communities, and supporting environmental sustainability. The success of nurture.farm’s operations in India, as well as its pilot projects further afield, demonstrate the value creation the platform provides. I look forward to supporting nurture.farm’s further expansion and impact. ”
As part of its mission to create sustainable food systems, nurture.farm is encouraging regenerative agriculture practices through its selection of products, services and projects. It is driving numerous new programmes, including stubble-burning avoidance programmes, biological products, carbon credits and reward programmes to advance this mission.
Through agility, creativity and cooperation, and from new technologies, seeds and biological solutions to digital platforms, training programmes, and partnerships, OpenAg™ is an open door, an open heart, and an open invitation to work together to build sustainable, resilient, beneficial food systems.