The Food Safety and Standards Authority of India (FSSAI) has issued notices to three food companies, including Heritage Foods Limited, over allegedly misleading claims and labelling violations involving products ranging from paneer and chocolate spread to nutraceutical capsules.
The food regulator has sought an explanation from Heritage Foods Limited over claims made on its product, “Heritage Fresh Paneer.” According to FSSAI, the claim “Fresh Paneer” does not meet the conditions stipulated under Schedule V for the use of the term “Fresh” and is therefore liable to mislead consumers.
The regulator has also flagged the use of the term “Healthy” in Heritage Foods’ trademark or name “Healthy Happiness.” According to FSSAI, its use is not in conformity with Regulation 8(3) of the Food Safety and Standards (Advertising and Claims) Regulations, 2018.
The regulator said the term “Healthy” could create the impression that the product inherently promotes or enhances health, making the claim misleading.
FSSAI has directed the company to submit an explanation within seven days as to why action should not be initiated against it under the provisions of the Food Safety and Standards Act, 2006, and the rules and regulations framed under it.
Dia Foods, Cipzer Also Served Notices
FSSAI has also issued notices to Dia Foods and Cipzer over allegedly misleading claims and labelling violations related to La Casa Vegan Hazelnut Chocolate Spread and Cipzer Nutraceuticals Juice Capsules, respectively.
In the case of Dia Foods’ “La Casa Vegan Hazelnut Chocolate Spread,” the regulator has raised objections to claims such as “All Natural,” “100% Organic” and “Vegan.”
According to FSSAI, the “All Natural” claim does not satisfy the conditions stipulated under Schedule V for the use of the term “Natural” and is liable to mislead consumers.
The regulator also said that the use of the terms “100% Organic” and “Vegan” creates an impression that the product is certified as organic and vegan. However, according to FSSAI, the product has not obtained prior approval for organic food and vegan food endorsements under its FSSAI licence.
FSSAI also cited its May 28, 2026, advisory, according to which the use of the term “100%” is neither defined nor referenced under the Food Safety and Standards Act, 2006, or the rules and regulations framed under it. The regulator has therefore considered the “100% Organic” claim misleading.
Cipzer’s Health and Organic Claims Under Scrutiny
FSSAI has also questioned several claims made on the labelling and marketing of Cipzer Nutraceuticals Juice Capsules. These include “FSSAI Approved,” “Boost Your Immune System,” “Remove Toxins From Your Body”, and “Made With Organic Vegetables.”
According to the regulator, the use of the phrase “FSSAI Approved” could create a false impression that the product has been specifically endorsed or approved by the food safety authority. FSSAI has described the claim as misleading and deceptive.
The regulator has also questioned health claims such as “Boost Your Immune System” and “Remove Toxins From Your Body,” saying that no scientific substantiation has been provided to support them.
FSSAI further observed that the front of the product pack displays images of tomato, cucumber, broccoli, cabbage and coriander, even though these ingredients are not declared in the product’s ingredient list.
The regulator also found shortcomings in the declaration of vitamins on the product label. While the label declares the presence of vitamins C and E, the quantity of vitamin E has not been specified. Vitamin C is listed at only 0.1%, while the label does not provide its percentage contribution towards the Recommended Dietary Allowance (RDA) or adequate information to establish compliance with the prescribed criteria.
FSSAI also flagged the claim “Made With Organic Vegetables,” saying it creates the impression that the product is organic. However, the product does not display the prescribed organic certification marks or logos, including the Jaivik Bharat logo.
The action comes as FSSAI steps up scrutiny of potentially misleading claims made through product names, labels and advertisements. Over the past two weeks, the regulator has issued notices to several food brands and food business operators over claims that it says could mislead consumers.