During Phase II, Bharat Atta will be sold at a maximum retail price (MRP) of Rs. 30 per kg and Bharat Rice at Rs. 34 per kg. To provide relief to consumers from inflation, the Central Government started the sale of Bharat flour in November last year and Bharat rice in February this year. At that time, the price of Bharat flour was Rs. 27.50, and Bharat rice was Rs. 29 per kg, but these prices have now increased.
While speaking to the media, Joshi emphasized that this initiative reflects the Indian Government's commitment to providing essential food items at subsidized prices. He noted that direct sales of basic food items like rice, atta, and dal under the Bharat brand have helped keep prices stable.
In the initial stage of Phase II, 3.69 lakh metric tons (LMT) of wheat and 2.91 LMT of rice will be available for sale. In Phase I, around 15.20 LMT of Bharat Atta and 14.58 LMT of Bharat Rice were sold to consumers at subsidized rates.
Bharat Atta and Bharat Rice will be available at stores and mobile vans of Kendriya Bhandar, NAFED, and NCCF, as well as through e-commerce and large retail chains. During Phase II, these products will be sold in 5 kg and 10 kg bags.