ReshaMandi, a B2B marketplace digitizing the natural fibre supply chain, has strengthened its leadership team by appointing Abhishek Kumar as SVP (Marketing) and Subramanya Srikant as Head of Human Resources. With this hiring, ReshaMandi aims to extend operations as well as move closer to its broader goal of shaping the ecosystem of natural fibres in India.
Mayank Tiwari, Founder and CEO of ReshaMandi, said, “Our decision to strengthen the leadership team is a major step in our quest to expand ReshaMandi’s footprints across India. It gives us great pleasure to welcome Abhishek, and Subramanya onboard. They bring with them a wealth of experience that will help us in driving our value proposition with the right blend of functionality, commitment and expertise.”
Abhishek Kumar will drive the end-to-end marketing strategy for the ReshaMandi group as well as all the brands under its umbrella. With his diverse experience over 17 years, he is expected to efficiently modernize marketing and advertising strategies to suit the post-pandemic era of digital and traditional media. In his previous stint as VP- Digital at Edelman, he has worked with brands such as Lakme, Flipkart, PayPal, among others. Prior to that, Abhishek has been associated with organizations like Aviva Life Insurance, Yahoo!, Radio Mirchi and Ogilvy.
On his appointment, Kumar said, “I am extremely excited to be a part of a team that has exceptional values and future plans. We have a solid business model in place that’s weaving an incredible story around availability, accessibility and profitability for all the stakeholders. Telling this story to a larger audience is a privilege.”
Srikant is a seasoned HR leader who brings over two decades of industry experience in the execution of employee strategy, end-to-end HR initiatives/programs and service delivery management to align with major organizational priorities. “I am excited to join Reshamandi as it is a company focused on helping farmers and small-time rural businessmen,” said Subramanya. Previously, Subramanya was the Head of HR at Riversand Technologies. He started his career at AT&T.
ReshaMandi has expanded procurement facilities to the South with centres in Salem and Dharmavaram and to the North to assist weavers in Banaras and Chanderi. The company is pioneering efficient technology, scientific testing, logistics, finance, demand, and growth with a once-in-a-millennia disruption of a traditional sector.