Tripura Queen Pineapple among NE products to get GI tag

In a landmark initiative, the North Eastern Regional Agricultural Marketing Corporation (NERAMAC), under the Union DoNER ministry, has authorised 800 farmers from the northeast to use GI tag for 13 fruits and vegetables over which it has exclusive claim under Intellectual Property Rights.

Tripura Queen Pineapple is one of the fruits to get the GI tag. A GI tag offers guarantee of origin and specific characteristics of the commodities that helps build global reputation for the products.

After the central government agency authorised these farmers working in groups to use its certifications, the decision is expected to boost promotion of these unique products of the northeast in the international and domestic markets.

Besides the Tripura Queen Pineapple, other agricultural products are Arunachal Orange, Mizo Chilli, Kachai Lemon, Khasi Mandarin, Tezpur Litchi, Sikkim Large Cardamom, Karbi Anglong Ginger, Naga Tree Tomato, 'Chak-Hao' Black Rice, Memang Narang, Dalle Khursani and Naga Sweet Cucumber.

"The initiative will provide recognition to the unique qualities and reputation of NER agricultural products and protect them from misuse and imitation," said Commodore Rajiv Ashok (Retd), managing director, NERAMAC.

"The GI initiative is a significant step towards promoting and protecting the traditional agricultural practices and products of the NER region," he said. The authorisation process of farmers will enhance the competitiveness of the farmers in domestic and international markets and create opportunities for increased income and livelihood, he said.

Renowned GI expert Dr Rajni Kant Dwivedi pointed out the importance of Northeastern Region (NER) specific GI products and emphasised the need for a comprehensive approach to promote these.

GI-specific products not only protect the unique identity and quality of these products but also create employment opportunities for local communities, he said.