WayCool launches AI-powered Outgrow app for farmers

New Delhi

WayCool Foods, India's fastest-growing agri-commerce company, launched its next-gen AI-powered Outgrow app on March 4. The app will provide comprehensive advisory and personalized solutions in Tamil, Kannada, Telugu, Hindi, Marathi, and English languages.

With the Outgrow App, WayCool aims to assist small, medium, and marginalized farmers to increase their income and profitability. The app during its launch phase will support farmers based in Tamil Nadu, Karnataka, Maharashtra, Andhra Pradesh and Telangana offering a boutique of services — mandi prices, automated soil testing facilities, crop health and holistic farm advisory.

Outgrow, the flagship agriculture extension programme of WayCool, has been assisting farmers on the ground for over three years now. It is a unique farmer engagement programme aimed at transforming the livelihoods of small and marginal farmers by solving challenges faced during cultivation.

Farmers associated with Outgrow have witnessed a 20-40 per cent increase in their income. As the company scales this model through tech, it is aiming to impact the lives of over 5mn farmers. Through this next-gen Outgrow app, WayCool is bringing the best of agricultural practices and its learning in an intuitive and easy manner for farmers to consume at a touch of a button.

Sendhil Kumar, Head, Farmer Engagement & Outgrow, WayCool Foods, said, “Today, a farmer depends on multiple platforms and at times is overexposed to unsolicited advisory sources. We are bringing all basic farm inputs under one roof, backing it up with scientific tools, and in their own language.”

Elaborating on the launch, Karthik Jayaraman, Managing Director, WayCool Foods, said, “This is a major step towards our mission to build the world’s most comprehensive tech stack in the food economy. We have built a strong network of 85,000+ farmers, and over three years we demonstrated to a lot of farmers on how they can increase their income and profitability through natural farming and regenerative agricultural practices.”

“As an impact organization, we strongly focus on increasing rural income. Food supply chain starts with farmers, and hence they are the most important stakeholders in the ecosystem.  We will keep pushing boundaries when it comes to deploying deep tech and analytics to empower small and medium farmers who are deprived of access to the latest tech. Outgrow app will lessen the digital divide that exists today,” Jayaraman added.