Beyond Meat, plant-based meat brand of US, forays into India through Allana Consumer Products

Mumbai

Allana Consumer Products Pvt. Ltd (ACP), a subsidiary of the reputed Allana Group, has furthered its offerings in India to include plant-based meat by introducing Beyond Meat. Through this introduction, ACP aims to cater to the growing demand of healthier and guilt-free foods in the country and offer the best quality product available on the globe, says a company press release.

Beyond Meat is the pioneer and market leader in the US for plant-based proteins, offering unrivalled taste and quality which many traditional meat eaters often find hard to distinguish. One of the brand’s key attributes is offering consumers a chance to be part of the “green revolution” without compromising on taste.

ACP has allied with Beyond Meat on a pan-India basis to distribute their globally acclaimed offerings in the Indian market. The range includes delicious Beyond Burger, Beyond Sausage, Beyond Meatballs and Beyond Mince which are made up of simple, plant-based ingredients. The release mentions that Beyond Meat products do not contain any GMO, gluten, soy, or cholesterol.

Commenting on the development, Milind Pingle, CEO of ACP Division, says, “India is moving towards healthier lifestyle choices and people are looking for products which are sustainable and better for (the) environment. Our aim is to encourage such changes for the betterment of health and lifestyle.”

These products are a great alternative for conflicted carnivores who are reducing meat and looking to nourish themselves with better protein options. While highlighting how indistinguishable the products are, Pingle states, “Beyond Meat is a brand that offers a wide range of products that are rich in terms of quality, starting from the texture that gives the consumer a feeling of eating meat and appetizing taste which satisfies the taste buds.”

Beyond Meat’s range of products are currently available in more than 24 cities, including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata, and are available through gourmet stores such as Nature’s Basket, Food Hall, Le Marche, Modern Bazaar and Spencer’s and also on reputed e-commerce portals such as Urban Platter, Vegan Dukan, Vegan World, Vvegano and Alt Mart.

According to industry estimates, the plant-based meat market is currently around Rs 300 crores and is expected to accelerate to Rs 3500 crores by 2026. 

The Allana Group is India's largest exporter of processed foods and agro commodities. With a rich heritage of 157 years, it has been promoting healthy living across the globe since 1865.

Beyond Meat, Inc. is a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown.