200 years of Assam Tea: Guwahati plays host to int'l meet on innovations, new markets
As the world-famous Assam tea celebrates 200 years, state capital Guwahati will play host to an international meet on various topics -- ranging from small tea growers of the state to climate change and sustainability, from new technology and innovation to promotion of Indian teas in new geographies.
As the world-famous Assam tea celebrates 200 years, state capital Guwahati will play host to an international meet on various topics -- ranging from small tea growers of the state to climate change and sustainability, from new technology and innovation to promotion of Indian teas in new geographies.
More than 400 delegates from 24 countries, apart from delegates from India, have registered themselves for the two-day Bi-Centenary Assam Tea International Conference (BATIC2024).
The event, which began on January 29, will discuss how to reposition tea as a trendy beverage amongst the younger population, learnings from Asian countries on making tea as a wellness beverage, and a presentation on how tea is perceived by the Gen Z and Gen Alpha.
Using data analytics in enhancing tea exports and how to enhance efficiency in tea plantations using artificial intelligence and machine learning will be deliberated upon as also topics like how Assam tea industry can start regenerative agriculture and earn carbon credits.
Discussions on rebranding Assam tea in new tea sales format of e-commerce, and focusing on Assam tea exports to Australia and New Zealand will be among the other highlights.
The BATIC 2024 would be followed by the 25th session of the FAO Inter-governmental group on Tea from January 31 to February 2.
The FAO Intergovernmental group on Tea under Food and Agriculture Organization (FAO) of the United Nations is the sole international body for tea where all tea-producing and consuming countries participate once in two years, according to an official statement.
The last physical session was held in Hangzhou, China, in 2018 and it was India's turn to host it in 2020, which got delayed due to the outbreak of the COVID-19 pandemic and is being held now. More than 120 delegates from 25 tea-consuming and producing countries are expected to attend.
Both the events have been organised by the Ministry of Commerce and Industry, Government of India, the government of Assam, and Tea Board India, in association with Tea Research Association (TRA Tocklai), the statement added.
