Hatsun Agro acquires Milk Mantra, strengthens presence in eastern India

With this takeover, HAP will begin with a sizeable market share, a wide distribution and procurement network, and two strategically located processing facilities in Odisha, leveraging the Milky Moo brand’s strong market presence.

Hatsun Agro acquires Milk Mantra, strengthens presence in eastern India

Hatsun Agro Product Ltd (HAP), one of India's leading corporate dairy companies, has acquired Odisha-based Milk Mantra Dairy Private Limited and its "Milky Moo" brand for ₹233 crore. This strategic move strengthens HAP's presence in the Eastern Indian dairy market. Post-acquisition, Milk Mantra, will become a wholly-owned subsidiary of HAP.

Expressing his views on the acquisition, Milk Mantra’s Founder, Srikumar Misra, said, "The acquisition by Hatsun Agro Product Ltd is a natural progression of our vision to scale our impact and innovation across a broader market. HAP has visionary leadership and extensive resources that will further elevate the value delivered to consumers and farmers." 

“We are happy for the future of Milky Moo, and our ecosystem in this transformative transaction, not just for Odisha but beyond,” Misra said.

Commenting on the acquisition, R.G. Chandramogan, Chairman of Hatsun Agro Product Ltd, stated, With Milk Mantra, HAP is now present beyond our strong position in South & West India, now establishing a robust presence in Eastern India. Odisha is a prosperous cow milk belt and a growing economy." 

“We are excited that a strong brand Milky Moo is added to our stable of brands like Arun, ibaco, Hatsun and Arokya. We are committed to expanding and growing the dairy landscape in Odisha. Logistically, it also gives scope to strengthen markets like northern Andhra, West Bengal and adjoining States, where Arun Ice Cream is already present,” Chandramogansaid.

With this takeover, HAP will begin with a sizeable market share, a wide distribution and procurement network, and two strategically located processing facilities in Odisha, leveraging the Milky Moo brand’s strong market presence. This acquisition also provides opportunities to strengthen HAP's presence in markets like northern Andhra Pradesh, West Bengal, and adjoining states, where Arun Ice Cream is already available.

Hatsun Agro Product Ltd is a major private-sector dairy company in India, sourcing quality milk from approximately 400,000 farmers. The acquisition of Milk Mantra marks a significant milestone in HAP’s growth journey.

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