October Tractor Sales Rise on Festive Boost — Mahindra Leads, Escorts Kubota Stays Steady

India’s tractor market maintained its momentum in October 2025, buoyed by festive-season demand, favourable reservoir levels, and continued policy support. The positive sentiment that began in September carried through the month, with leading manufacturers posting solid growth driven by improved rural liquidity, pre-festive buying, and a good monsoon.

Mahindra & Mahindra (Farm Equipment Business) continued to lead the industry with strong double-digit growth. The company reported Domestic sales of 72,071 units in October 2025, up from 64,326 units in October 2024, reflecting a 12% year-on-year growth. Exports grew nearly 41% to 1,589 units, taking total tractor sales (domestic plus exports) to 73,660 units, compared to 65,453 units in October 2024 — a 13% overall rise.

Commenting on the performance, Veejay Nakra, President – Farm Equipment Business, Mahindra & Mahindra Ltd, said, “For the festive period of September and October 2025 together, the growth is 27.4% over the same period last year. A good monsoon, combined with the benefit of the GST rate cut announced in September, have supported the strong performance. Going forward, timely onset of rabi sowing and good progress in kharif harvesting augur well for tractor sales.”

Escorts Kubota Ltd, the country’s third-largest tractor maker, also reported steady performance. The company’s total tractor sales rose 3.8% to 18,798 units in October 2025, compared to 18,110 units last year. Domestic sales grew 3.3% to 18,423 units, while exports surged 38.4% to 375 units. The company said demand was supported by early festive purchases, a reduced GST rate, and favourable agricultural conditions.

While the overall industry mood remains upbeat, some challenges persist. Extended rainfall in parts of north and central India has damaged harvested crops and delayed sowing in select regions. However, manufacturers remain optimistic, expecting the momentum to continue through the rabi season.

Analysts say the combination of strong festive buying, good reservoir levels, and supportive government policies could help sustain tractor sales growth in the coming months, reinforcing a broadly positive outlook for India’s rural economy.