BASF Venture Capital invests in Indian hydroponics pioneer UrbanKisaan

Hyderabad and Ludwigshafen (Germany)

BASF Venture Capital GmbH (BVC) is investing in the Indian startup UrbanKisaan, which specializes in hydroponic cultivation of various types of vegetables, greens and herbs in tropical urban environments. This is BVC’s first investment in an early-stage business focusing on India. The information came in a joint press release issued by the two companies.

Conceptualized in 2017, UrbanKisaan operates several suburban greenhouses and vertical indoor farms in Hyderabad and Bangalore. The company sells fresh produce, some of which is grown directly in the shops, in its franchisee-owned brick-and-mortar stores and via an app and website.

Founded in 2001, BVC has offices in Europe, the US, China, India, Brazil and Israel. Its goal is to generate new growth potential for current and future business areas of BASF by investing in young companies and funds. The focus of investment is on new materials, AgTech, digitization and new, disruptive business models.  

Both parties agreed not to disclose financial details of the investment, said the release.

UrbanKisaan has optimized hydroponics technology for use in tropical climates such as India. With only one-tenth of the costs, the proprietary technology is significantly more efficient than the conventional global standards in hydroponics cultivation. The company is also capitalizing on the trend of online food retailing, which is booming on the subcontinent.

“Our approach in hydroponics enables us to produce our food cost-effectively and with relatively little effort,” said Vihari Kanukollu, co-founder and CEO at UrbanKisaan. “Our produce also contributes towards sustainability as it is grown in clean, hygienic farms in and around the city, thus minimizing the total carbon footprint. (The) use of IoT (Internet of Things)-enabled technology for monitoring the farms ensures pesticide-free produce. The growing demand from our customers shows that our idea is well received,” he added.

UrbanKisaan’s farms are managed through their proprietary technology. Nutrient content, pH levels, atmospheric humidity, CO₂ concentration, light concentration and other important parameters are controlled and adapted to the needs of the particular plants with an app.

“UrbanKisaan, as a pioneer in the hydroponics space, has developed a unique growing method and combines this with a compelling business model for sales,” commented Markus Solibieda, Managing Director of BVC. He added, “AgTech is one of our key investment focus areas worldwide. This includes, in particular, our goal of supporting innovative agricultural and food-related businesses in Asia. We look forward to learning more about hydroponic farming and exploring its potential through a close collaboration between UrbanKisaan and BASF’s agriculture experts.”

With the investment from BASF, UrbanKisaan plans to further expand its market presence in India, deploy its farming technology to work with thousands of farmers, and bring fresh, local, sustainable produce to urban dwellers.

Hydroponic farming – an efficient way to use limited resources

The world’s population is expected to reach 10 billion by 2050 while the area available for farming and freshwater reserves is becoming increasingly scarce. Hydroponics offers a sustainable way to grow crops without soil and using vertically stacked layers while reducing water usage by about 90 per cent. Especially in densely populated urban areas, this presents a more efficient way to use limited resources like water, space and manpower. Water not absorbed by the plants is captured, purified and fed back into the farm’s water circulation system, minimizing wastage significantly.

India is the second-largest producer of fruits and vegetables in the world, with a production value of about $64 billion. It is also a large consumer of fruits and vegetables, and while much of this is through unorganized channels (local vegetable markets, hand-pulled carts and neighbourhood stores), organized channels (modern trade and online retail) account for a little over 20 percent of the market. Thus, hydroponics is a fast-growing and efficient alternative to traditional supply chains in the organized fresh produce market.