KisaanSay raises $2M pre-seed funding to scale farm-to-fork model

Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay aims to bridge the gap between farmers and consumers by making provenance the core of its mission.

KisaanSay raises $2M pre-seed funding to scale farm-to-fork model

KisaanSay, an emerging direct-from-origin food brand, has raised $2 million in a pre-seed funding round led by Jungle Ventures through its First Cheque@Jungle platform. The round also saw participation from senior leaders in the food industry.

Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay aims to bridge the gap between farmers and consumers by making provenance the core of its mission. The brand partners with farmer collectives in natural farming clusters, ensuring each product is grown, minimally processed, and packaged at the origin. This model aims to provide better incomes and sustainable livelihoods for farmers while delivering healthier, tastier food options to consumers.

Currently, KisaanSay boasts a portfolio of over 80 products across 12 categories. It operates on a co-brand and co-profit partnership model with 20 farmer collectives, representing over 50,000 farmers. Its omnichannel distribution spans leading e-commerce platforms, direct-to-consumer sales, and retail stores in Delhi NCR.

KisaanSay aims to develop a scalable farm-to-fork model. The fresh capital infusion will enhance marketing efforts, build a world-class team, and scale operations by expanding the product portfolio and distribution network. The goal is to create an ecosystem where every consumer has access to high-quality food and every farmer gains access to fair and sustainable markets.

Expressing enthusiasm about the investment, Nitin Puri, Co-Founder of KisaanSay, stated, “We are delighted to welcome Jungle to the KisaanSay family. Amit and Rishab have been incredibly supportive throughout this journey, and we are confident that their expertise will help steer us from idea to IPO. Jungle’s commitment to ESG and its global experience in tech and consumer space make it the perfect investor fit for us.”

Rishab Malik, Partner, Seed Investments, who leads First Cheque@Jungle, added, “KisaanSay is addressing a fundamental gap in India’s food supply chain by creating a direct and equitable link between farmers and consumers. India also lacks a provenance-based consumer brand that brings authentic, pure, and high-quality products from the regions best suited for their cultivation. What stood out to us was the team’s ability to align purpose with scale, building a model that delivers value to both sides of the ecosystem.”

With this funding, KisaanSay is set to enter its next growth phase, focusing on product innovation, expanded distribution, and creating more equitable opportunities for India’s farming communities.

 

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