Nutrition Start-up Nuvie Raises $450K Pre-Seed Funding Led by PedalStart
Nuvie aims to build a leading "Better-For-You" brand, offering protein-rich, guilt-free snacks and treats that taste as good as, or better than, their conventional counterparts.
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Food and beverage start-up Nuvie has raised over ₹3.8 crore (USD 450,000) in its maiden pre-seed funding round. The round was led by start-up accelerator PedalStart, with participation from prominent entrepreneurs and angel investors.
Notable investors include Mukesh Bansal (Founder, Myntra, Cult.fit), Ayyappan R (Founder & CEO, FirstClub; ex-CEO, Cleartrip), Chanakya Gupta (Co-Founder, Tuco Kids; ex-SVP, Flipkart), and Arun Sharma (Co-Founder & CPO, Qlub UAE).
Founded in 2023, Nuvie is positioning itself as a “Better-For-You” brand that offers high-protein, guilt-free versions of traditional treats—combining nutrition with taste. The company has already launched a lactose-free Ready-to-Drink Protein Shake in three flavours, with plans to introduce five more variants. Upcoming products include a protein chocolate bar and what it claims will be India’s first protein-infused cold coffee, dubbed "Proffee."
The funds will primarily be used for new product development, brand-building, and content creation, with a portion allocated to expanding distribution and unlocking new growth opportunities.
Nuvie has shown strong early momentum, generating monthly revenues of over ₹10 lakh within the first month of launch. With this fundraise, the start-up aims to close calendar year 2025 with an annual recurring revenue (ARR) of ₹10 crore.
“We’re elated to raise our pre-seed round, a significant milestone in our journey to reimagine healthy eating,” said Prashant Paliwal and Hem Narayan, Co-Founders of Nuvie. “This capital will empower us to double down on product innovation and strengthen our market presence as we gear up for our next phase of growth.”
Commenting on the investment, Manas Pal and Aditya Darolia, Co-Founders of PedalStart, said, “Despite the rising demand for healthy foods in India, the sector still lacks tasty and convenient options. Nuvie stands out with its innovative approach and commitment to making nutritious products more appealing to first-time health-conscious consumers.”
With a clear focus on innovation and lifestyle-led wellness, Nuvie aims to lead a new movement in India’s health food segment—where eating healthy no longer means compromising on taste.
