Zuari FarmHub Ltd appoints Balaya Moharana as CTO to strengthen its position in agri-tech industry

Bengaluru

Zuari FarmHub Ltd, the largest one-stop solution for the farm economy in India, has appointed Balaya Moharana as its Chief Technology Officer (CTO). This announcement underlines Zuari FarmHub’s strong commitment to creating value for farmers.

Moharana will be responsible for building innovative agri-tech products that cater to the new-age farmer’s needs. As a veteran technology leader, he will be leading the fastest-growing tech teams within the Adventz group, the parent company of Zuari FarmHub Ltd.

He has over 25 years of experience building world-class products and platforms, and leading technology teams across multiple sectors like telecom, finance, healthcare, and agriculture. He has worked in various leadership roles in the domestic and international markets and has spent close to two decades in the US, building teams from the ground up in renowned startups.

Prior to joining Zuari FarmHub, Moharana was the Head of Technology at DeHaat.  In his current profile, he will work closely with the MD & CEO, Madan Pandey, to strengthen the technology element of Zuari FarmHub.

Announcing the appointment, Pandey said: “Today the nation is rapidly implementing technology in the agriculture space, and the benefit of such changes will greatly improve the lives of our farmers and the quality of their produce.  Zuari FarmHub is actively involved in this new agricultural revolution. We are delighted to welcome an expert like Moharana in joining us on this exciting journey. His extensive experience across diverse fields and his familiarity in the farming sector will help accelerate the tech journey of Zuari FarmHub.”

Speaking on his appointment as the CTO, Moharana said: “I am excited to be a part of the Zuari FarmHub family and in its endeavour to create value for the farm sector. With Zuari FarmHub taking a step forward each day in contributing to the transformation of India’s agri-tech sector, I look forward to partnering in this movement in a meaningful manner.”

Previously, Moharana has also been pivotal in bringing innovation to the Indian healthcare sector and co-founded a telehealth startup. He remains a tech enthusiast and has successfully deployed wireless network intelligence solutions at telecom companies such as Verizon, Sprint and AT&T.

Moharana graduated in Computer Science and Engineering from NIT Durgapur (1995).  He grew up in a family with a very strong emphasis on academic excellence and achievements. In his free time, he enjoys playing golf and tennis.