PepsiCo India Launches Soil Testing Centres to Promote Smart Farming in UP, Bihar, and West Bengal
These soil testing centres, operated by trained women known as *Mitti Didis*, offer farmers faster and more accessible insights into soil health, enabling them to manage their land more effectively and sustainably.
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In a move to promote sustainable farming, PepsiCo India has launched Mitti Jaanch Kendras (soil testing centres) across Uttar Pradesh, Bihar, and West Bengal. Operated by trained women known as Mitti Didis, these centres provide scientific, data-backed insights into soil health, helping farmers make informed decisions on crop and nutrient management.
The launch of soil testing centres was inspired by the need to provide farmers with precise and actionable insights into their soil health.The initiative aims to improve productivity through precision farming by analyzing soil pH, nutrient content, and other critical parameters.
Complementing this, Lay’s unveiled Mitti Ki Chitthi, a lyrical film that personifies Earth as a nurturing mother, strengthening the emotional bond between farmers and the land.
Speaking about the initiative, Anukool Joshi, Director Agro at PepsiCo India, said, “With the Mitti Jaanch Kendras, we aim to provide farmers with access to scientific, data-backed insights that help them make better decisions — whether it’s choosing the right nutrients or managing resources efficiently. This initiative is a step forward in our ongoing commitment to supporting farmers with the right tools and knowledge, and Mitti Ki Chitthi beautifully captures the spirit of that relationship between the farmer and the land.”
Currently working with over 27,000 farmers across 14 states, PepsiCo India continues to implement innovations like Lay’s Smart Farm and Mitti Didi to support better farming practices and sustainable sourcing.
