Sid's Farm increases milk prices after 2 years

Hyderabad

Sid’s Farm, a premium dairy brand based in Telangana, announced on April 4 that it had raised its milk price after two years. With the increase in the input cost and raw materials, the new prices for the half-litre packs of cow milk are pricier by Rs 2, buffalo milk by Rs 3 and skimmed milk by Rs 3.

The new price for the 500ml milk packs of cow milk now stands at Rs 40 each, buffalo milk is priced at Rs 48 and the new price for half-litre skimmed milk is Rs 30.

Kishore Indukuri, Founder and Managing Director of Sid’s Farm, said, “The prices of raw milk in last two years have gone up by 15 per cent with fuel prices up by 45 per cent. The effects of inflation have pushed up even the prices of fodder and printing ink. All the increases together have added up to a huge rise in overall input cost, which has led us to take this call.”

“The price increase will help us to continue maintaining the quality of the products just as our customers want it to be,” Indukuri added.

Since its inception, the brand has consciously and strictly adhered to norms of testing milk extensively for antibiotics, hormones, preservatives and other adulterants.  They do more than 6,000 tests daily to ensure the best milk reaches the consumer. 

The dairy today does 45 tests on every can of milk every day with zero tolerance for antibiotics, hormones, and preservatives. Sid's Farm has also invested hugely in recent times in ensuring better milk chilling infrastructure at the source.

As Indukuri added, “We have taken the transparency with our customers regarding our quality a step ahead and created a quality monitoring portal for their customers. A first-of-its-kind initiative in this industry, customers have access to daily test results of milk on this portal, including the number of litres of milk rejected every day upon even marginally failing any of the test parameters.”

Kishore started Sid’s Farm with a small herd of 20 cattle and began supplying milk directly to customers in Hyderabad.  Currently, the company serves about 18,000+ customers daily on a subscription basis.

Spread over 2.5 acres of land, Sid’s Farm today has a 4,000 sq ft milk processing facility along with a model dairy farm on another 1.5 acres of land.