'mooMark', the first Indian pvt dairy to offer Heat Index Insurance Plan to farmers

Stellapps’ fintech arm 'mooPay', in partnership with IBISA Network, HDFC ERGO & Gramcover, has launched a unique Heat Index-based insurance plan for farmers. This is a unique insurance plan for dairy farmers to protect their income loss arising from drop in milk yield during summers

'mooMark', the first Indian pvt dairy to offer Heat Index Insurance Plan to farmers
Stellapps’ fintech arm 'mooPay', in partnership with IBISA Network, HDFC ERGO & Gramcover, has launched a unique Heat Index-based insurance plan for farmers.
This is a unique insurance plan for dairy farmers to protect their income loss arising from drop in milk yield during summers, says a company release.
Under the plan, financial compensation is provided to mooMark dairy farmers to offset income loss due to fall in milk productivity during heat waves in summer.
The cover guarantees insurance benefits for farmers if, over 60 days starting from May 1st, temperatures exceed the specified limits for a predetermined number of days, with region-specific parameters. 
The claim settlement process is simple and hassle free. The insurer takes the data of temperature trends for the insured period from a pre-agreed public database and compensates the claimant as per the prescribed benefits slab.
Each insured cattle is eligible for a cover of a maximum of Rs 2,000. Currently, the insurance cover extends to one cattle per household.
In the first phase, mooMark is offering this insurance as a part of its loyalty program. The policy covers around 7,000 farmers, in five districts across four states for a total assured sum of over Rs 1.3 crore.
Farmers are informed of this plan at the village-level collection centre and through Stellapps' smartFarms app. This innovative financial product can potentially help more than 80 million dairy farming families who depend on the income from approximately 300 million cattle.
Jinesh Shah, Managing Partner of venture capital firm Omnivore, said, “This is a commendable step towards mitigating the impact of climate change on farmers. This plan will provide them with financial support, promote resilience, and foster long-term agricultural sustainability.”
Commenting on this partnership, Rahul Mallick, CEO of mooPay said, “At Stellapps’ mooPay, we are reimagining financial products for rural consumers. Working towards this vision, we have partnered with Gramcover to provide India’s first Heat Index linked insurance product to protect dairy farmers from the financial loss from extreme heat-related stress on milch cattle.
"Farmers will get the benefits of this unique cover directly in their bank account, which will also drive confidence in other insurance products," he added.