Bayer Launches Trance Insecticide for Cotton Farmers, Targets Aphids, Jassids and Whitefly

Bayer has launched an insecticide named Trance. It is designed to help cotton farmers effectively manage sucking pest complexes, including aphids, jassids and whitefly nymphs. The company claims that combining two complementary modes of action in a single solution, Trance delivers broad-spectrum control while promoting healthier crops, improved productivity and enhanced farmer profitability. 

The product will be available across key cotton-growing states, including Maharashtra, Gujarat, Madhya Pradesh, Tamil Nadu, Kerala, Rajasthan, Karnataka, Andhra Pradesh, Telangana, Punjab, Haryana, and West Bengal, starting July 2026. Trance will be available in 100 ML, 220 ML and 500 ML pack sizes.

Bayer says that Trance combines two advanced chemistries with complementary modes of action. Designed for modern agriculture, Trance offers two-way systemic movement and translaminar action, ensuring protection of both existing foliage and new plant growth. Its rainfast formulation provides reliable performance within two hours of application and fits seamlessly into Integrated Pest Management (IPM) programmes, supporting more sustainable crop protection practices.

Beyond effective pest control, Trance helps farmers protect crop health through rapid feeding cessation, cleaner leaves and healthier canopy development. By minimizing crop damage and reducing the need for repeated interventions, it helps improve yield potential while maximizing returns on investment.

Commenting on the launch, Mohan Babu, Chief Operating Officer - India, Crop Science Division, Bayer, said, “At Bayer, innovation begins with understanding farmers’ evolving challenges. Sucking pest complexes have become increasingly difficult to manage due to multiple pest occurrences and rising resistance. Trance brings together two complementary modes of action in one innovative solution, offering effective and sustainable pest management while helping farmers improve crop health, productivity and profitability.”