IFFCO Kisan ties up with Ajooni Biotech for supply of BIS mark cattle feed

New Delhi, 31 May 2021

IFFCO Kisan Sanchar Ltd today announced it has signed an agreement with Ajooni Biotech Ltd, a pioneer in the manufacturing of Animal Health Care Products, for sourcing/procurement of cattle feed. The cattle feed will be sold under the brand name ‘IFFCO Kisan’. 

The IFFCO subsidiary already has tie-up with seven entities for manufacturing cattle feed as per the Bureau of Indian Standards (BIS) guidelines.

IFFCO Kisan Sanchar had sold one lakh MT of cattle feed valued at Rs 160 crore during fiscal 2020-21 in the first full year of its operations, as the firm received tremendous response from customers. The company had entered the compound cattle feed business on a pilot basis during the financial year 2019-20.

 As per the agreement, Ajooni Biotech will supply the BIS mark cattle feed to IFFCO Kisan for Punjab, Haryana, Rajasthan, Himachal Pradesh, Western Uttar Pradesh and also Jammu & Kashmir region.

“IFFCO Kisan cattle feed is getting such a tremendous response from customers because our entire focus is on quality. With this agreement we will able to cater to more markets and customers in the country,” said Ganesh Dash, National Sales Head, IFFCO Kisan Sanchar Ltd.

The two companies will also jointly explore possibilities of resourcing raw material required to produce cattle feed under the brand of IFFCO Kisan from across India.

Dash further said that Ajooni would also manufacture and supply supplements, minerals, vitamins combinational products specifically designed to manage cattle health and improve productivity as well as solve issues/diseases across cattle life cycle.

The agreement was signed by Sandeep Malhotra, Managing Director of IFFCO Kisan, and Jasjot Singh, Managing Director, Ajooni Biotech Limited.

Buoyed by the huge response from customers for its quality cattle feed, Delhi-based IFFCO Kisan is further widening its tie-up with third-party manufacturers. It is also considering setting up its own manufacturing facility. 

“We already have tie-ups with seven cattle feed manufacturers. As the customers have put in lots of faith in our products, we are looking to tie up with five more manufacturers,” said Dash.

He further said the company was also contemplating setting up its own manufacturing plant or taking plants on lease to meet the rising demand for cattle feed. 

IFFCO Kisan cattle feed is manufactured from the best of the raw materials using the highest standards of manufacturing and as per the guidelines given by the Bureau of Indian Standards(BIS), Dash added.

Cattle feed business now contributes about 30 per cent of the total business of IFFCO Kisan and is a major focus of growth for the company.

Currently, four variants (3 Star, 4 Star, 5 Star and 10 Star) are being supplied in the market. Along with this, Khal and Mix Mawa and Chips are also available in selected markets. All the cattle feed manufacturing units are equipped with in-house laboratories to check the quality.

The Indian Farmers Fertilizer Cooperative Limited (IFFCO), known for its many interventions and achievements, collaborated with Bharti Airtel and Star Global Resources Ltd, and created IFFCO Kisan Sanchar Ltd. 

IFFCO Kisan is dedicated to the development of farming practices ensuring the revival of the agricultural ecosystem while not compromising on the quality. It operates in four major verticals — Smart Agriculture Solution Provider, Cattle Feed Business, Agri Tech, Telecom and Call Centre Services.

IFFCO Kisan has revolutionized the agricultural sector with technology while uplifting farmers with its services like mobile advisory, IFFCO Kisan Agriculture App, and Kisan call centre. Working closely with its institutional partners, the company also helps farmers’ associations and Farmer Producer Organizations (FPOs) upgrade the quality of their products and offers them viable options to sell their produce directly to the manufacturing units.

Ajooni is a pioneer, innovator and leader in the production of animal feed. Its priorities are quality, safety, innovations in production process, and excellent services provides to the customers.

With its own feed range, Ajooni is a rising key player in the animal feed and aquaculture industry. Choosing Ajooni means relying on a responsive, caring partner having rich experience and well aware of the complex dynamics of the livestock market.