Swaraj Tractors crosses 2mn production milestone
Swaraj Tractors, part of Mahindra Group, one of the leading brands in the Indian tractor industry, has rolled out its two millionth tractor from the company’s plant at Mohali in Punjab. The milestone is a testament to the customers’ trust and confidence in the brand Swaraj.
Team RuralVoice
Mohali
Swaraj Tractors, part of Mahindra Group, one of the leading brands in the Indian tractor industry, rolled out its two millionth tractor from the company’s plant here in Punjab on September 6, said a Mahindra & Mahindra (M&M) press release. The milestone, said the release, is a testament to the customers’ trust and confidence in the brand Swaraj.
Harish Chavan, CEO, Swaraj Division, M&M Ltd, rolled out the two millionth tractor in a special ceremony attended by employees. Speaking on the occasion, he said, “This achievement has further cemented brand Swaraj’s reputation of being reliable and one of the fastest growing brands in the domestic tractor market over the past few years. We are thankful to all our customers and stakeholders for their wholehearted support towards the growth of this brand.”
Since its inception in 1974, the first milestone of 1mn tractor production was achieved in 2013. Now within a span of just nine years, Swaraj has accomplished 2mn tractor production in 2022. What makes this achievement more remarkable is the fact that it has come when the industry was going through unforeseen challenges due to the pandemic in the last couple of years.
Hemant Sikka, President, Farm Equipment Sector, M&M Ltd, said, “This journey to reach the 20 lakh production mark today has been challenging and exciting for us. We are happy that over the years Swaraj has been able to make a significant contribution to the lives of Indian farmers. Going ahead, we look forward to providing more agri-based solutions and enabling mechanization. This achievement is another stepping stone towards living our purpose of transforming farming and enriching lives.”
Swaraj manufactures tractors in the range of 15HP to 65HP and provides complete mechanization solutions. The tractor major has also become a pioneer in horticulture mechanization by recently introducing CODE by Swaraj, a multi-purpose farm machine. Currently, Swaraj has two fully functional tractor manufacturing plants, its own foundry & R&D, all located in Punjab, while another new manufacturing plant coming up in the state.
