WPPS conclave highlights technological advancements

The first day of the Global CEO Conclave 2024 successfully set the stage for addressing current challenges and future opportunities in the wheat industry. With an emphasis on technological advancement and collaboration, the conclave aims to foster innovation and strategic partnerships that will drive the industry forward.

Amidst the backdrop of global agricultural challenges, the Wheat Products Promotion Society (WPPS) launched the Global CEO Conclave 2024 to confront pressing issues facing the wheat industry. Challenges such as fluctuating crop yields, evolving consumer preferences, and the need for sustainable farming practices have set the stage for collaborative solutions at this landmark event. Pioneering discussions on advancements in milling, baking technology, and food fortification promise to shape a resilient future for wheat products worldwide, fostering innovation that meets both current demands and future needs.

The first session of the day, focusing on Milling and Baking Technology, was chaired by Dr. Sridevi Annapurna Singh, Director of the CSIR-Central Food Technological Research Institute, Mysuru. Followed by a technical session, which included several insightful presentations from leading global experts. 

Ajay Goel, President, WPPS underscored the importance of the conference as a catalyst for innovation and collaboration within the wheat industry. He said, “This conference is a unique platform where industry leaders, experts and policy makers come together to discuss and advance technological and strategic advancements needed for the growth of the wheat industry. Our collective efforts here will pave the way for a more resilient and sustainable future.”

Dr. Sridevi Annapurna Singh, discussed "Advancements in Food Technology and Its Impact on Wheat Products," highlighting recent technological strides that are reshaping the landscape of wheat products. The inaugural session thus set a robust foundation for the conclave, fostering dialogue and collaboration aimed at driving sustainable growth and innovation in the wheat industry.

Individuals and organizations were honored for their remarkable contributions to the wheat industry. This prestigious occasion highlighted achievements in innovation, sustainability and excellence across various sectors within the industry, underscoring the commitment to advancing and recognizing excellence in wheat-related endeavors.